The product will solve this single problem:

Giving the products and knowledge to prepare luxury meals in the comfort of your home.

What 5 similar problems are you eliminating from pursuit so that you can pursue the one listed? Why SPECIFICALLY are you NOT pursuing those instead?

1. We do not just want to fulfill people’s hunger. The food service we built is designed for special occasions.
2. We do not want to add beverages because that’s not what consumers want. (IBIS)
3. We do not want to focus on produce or vegetables because of the low returns.
4. We don’t want to focus on telling people how to prepare their food, we want to give experienced cooks the freedom to innovate their dishes.
5. We do not want to make customers run to the grocery stores and waste money on meat that will not hold and have taste like or Wagyu Filets.

 

The MOST important feature that our product will include is: Wagyu Filet 

 

 

Our specific customer group will be: 25-55 Years old

What 5 similar customer groups are you eliminating from pursuit so that you can pursue the one listed? – list why you are NOT pursuing them?

1. We will not target anyone under 24, This is primarily because most of them do not need to cook, and if they do they normally do not have the disposable income to afford the waygu beef.
2. We will not target anybody above 65 as well due to the lack of presence in the industry and technology.
3. Low-Income families will not have the passive income to afford these luxury meats.
4. Vegan and Vegetarians